About Amalily
For those drawn to beauty, freedom & self-expression.
Set up by Alison Lloyd in 2012, Amalily celebrates diversity of design with jewellery inspired by the world around us.
Real, authentic style based on freedom, with one eye on the trends but firmly rooted in timeless design.
We are the jewellery brand for the discerning eye — for those who have great taste but don't feel the need to buy expensive jewellery!
The Philosophy
Amalily is about discovering jewellery that feels a little unexpected
Beautifully packaged pieces with a distinctive spirit, crafted with exceptional quality at an accessible price.
From naturally vibrant semi-precious gemstone jewellery, sterling silver and real gold, right the way through to statement costume jewellery - we love mixing it up and blending contemporary design with femininity.
