Alison Lloyd is the founder of British boutique jewellery business AMALILY. Set up in 2012 in St Albans, Hertfordshire and Spitalfields, London.

Travelling the country exhibiting at events such as Glastonbury, Lincoln and Bury St Edmunds Christmas Fayres, as well as pop up shops in and around London. In 2020 (of all years!) she decided to open the first permanent AMALILY store in St Albans!

 AMALILY is an unusual name. Tell us more!
The name AMALILY was chosen to reflect the diversity of our designs. ‘AMA’ draws inspiration from Amazonian women and is reflected in our chunkier pieces, whilst ‘LILY’ represents the more delicate and finer designs.
What inspires your designs?
For me, good design is about simplicity. I love how a piece of jewellery – from the simplest of necklaces – can completely transform an outfit and boost your confidence and mood. Our eclectic mix hits the spot for all genres from hipsters to those with a more classical taste and style.
What are your bestsellers?
All our AMALILY pieces have their moments of popularity! People especially love the pieces that mix up metals, our leather chunky pieces which have magnetic fastenings – making them so much easier to wear. And generally, our impeccable designs are always commented on as is our brilliant quality for the price points.
And finally, why should people come and see you?
Because we have something for everyone! Whether you want a small piece of jewellery to make yourself feel good, or you need a present for someone…regardless of age, style or taste, we have something unusual that will hit the spot (and won’t hurt your bank balance!)